Watch: Dentsu Media CEO on the metaverse, measurement and data crackdowns

June 16, 2022 Internet Marketing No Comments

Doug Rozen discusses the need for attention metrics and how the agency is planning for Web3.
https://adage.com/article/ad-age-video/live-video-dentsu-media-ceo-metaverse-measurement-and-data-crackdowns/2420376

NBCU says 40% of its upfront deals are on Nielsen alternative currencies

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Walmart, Roku agree to exclusive shoppable ad deal

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