What TV advertising industry experts are focused on right now

To better face the challenges of fragmentation and drive industry evolution, both sides of the TV advertising aisle have their sights set on measurement, addressability, data enablement and innovation.
https://adage.com/article/advertising/what-tv-advertising-industry-experts-are-focused-right-now/2420211

Previous Post

Cannes Lions 2022—live updates from advertising’s biggest festival

Next Post

Morgan Stanley CMO on marketing in economic downturn and its agency search

Leave a Reply

Your email address will not be published.