Why brands are being compelled to choose sides in a polarized political climate

Not long ago, corporate America considered taking political stands on issues including Black Lives Matter, white supremacy, racism, anti-Asian hate and climate change the third rail of brand management. Now, a younger, diverse and more activist consumer base demands that brands choose a side—or risk the consequences.
https://adage.com/article/member-content/why-brands-are-being-compelled-choose-sides-polarized-political-climate/2332031

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