Why brands must embrace personalization before it’s too late

A Twilio Segment study reveals that effective personalization can result in repeat buyers, but that many brands are not investing in the technology to achieve this.
https://adage.com/article/segment/why-brands-must-embrace-personalization-its-too-late/2341376

Previous Post

Facebook’s Carolyn Everson departs as its top advocate in advertising

Next Post

Wieden+Kennedy Portland poaches Mother’s top creatives as Eric Baldwin exits

Leave a Reply

Your email address will not be published. Required fields are marked *