Why certified community managers are emerging as a great brand’s new secret weapon

With COVID-19 laying siege to brands in the past year, many companies suddenly realized the value of community managers to building strong brands. Long seen as a customer service role, they are the ones on the front lines fighting for the integrity of the brand every day. Here’s why professionally certified community management matters now more than ever.
https://adage.com/article/fb-blueprint/why-certified-community-managers-are-emerging-great-brands-new-secret-weapon/2327631

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