Why major networks are investing in streaming services—and advertisers should follow

The COVID-19 lockdown has exponentially increased adoption of streaming TV services, quickly upending the traditional linear model. Now, as brands weigh massive spend shifts to reach these younger, more diverse and cost-conscious viewers, networks are rapidly increasing their streaming options.

Previous Post

Merkle’s Kirt Morris on his new role as global chief equity officer

Next Post

Why major networks are investing in streaming services—and advertisers should follow

Leave a Reply

Your email address will not be published. Required fields are marked *