Why MRC’s new ROI measurement draft standard doesn’t have many takers for accreditation yet

Even Nielsen and IRI, which helped draft Media Rating Council standard, aren’t committing to audits yet, but TVSquared is interested.
https://adage.com/article/data-driven-marketing/mrcs-new-roi-measurement-draft-standard-doesnt-have-accreditation-takers-yet/2419936

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