Why streaming media owners should be laser focused on first-party data

Over-the-top TV offers advertisers a rapidly growing opportunity that’s prime for reaching targeted audiences. Helping to fuel this growth are OTT’s rich first-party data sets covering both subscriber and registration data. To take advantage of this, savvy marketers first need to put the right strategies in place.
https://adage.com/article/spotX/why-ott-advertisers-should-be-laser-focused-first-party-data/2332326

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