Why the weird-sounding ‘Stellantis’ name for the Fiat Chrysler-Peugeot merger actually works

 Five keys to getting it right when creating a company name from scratch.

 

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Why the weird-sounding ‘Stellantis’ name for the Fiat Chrysler-Peugeot merger actually works

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Why the weird-sounding ‘Stellantis’ name for the Fiat Chrysler-Peugeot merger actually works

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