Why Wendy’s keeps betting big on March Madness

March 7, 2022 Internet Marketing No Comments

CMO Carl Loredo on the ‘natural crossover’ between hoops fans and Wendy’s fans, and marketing lessons he’s learned from Yeti.
https://adage.com/article/marketing-news-strategy/wendys-march-madness-ads-include-reggie-miller-breakfast/2404076

What Universities And Internet Marketing Have In Common

March 7, 2022 No Comments

ANA Media Conference takeaways—why media is doing great, marketers aren’t, and agency friction has eased

March 7, 2022 No Comments

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