How to Make Money Online – The Easy Way

There are many people who want to make money online, but they just do not know how. They have heard of affiliate marketing and that it is easy to make money online, but when they go to actually do it, they find that it is not so easy.

If you are one of these people, I would like to tell you how to make money online. There are many ways to do this, but for our purposes here, we will concentrate on affiliate marketing. Affiliate marketing is where you sell other peoples products and get paid commission for doing so. It is very simple to get started with this type of business, and if you follow some simple steps, you can be making money online in no time at all.

To start off with, you will need to sign up as an affiliate for a company. You will then need to set up a website or blog, which will be used to promote the product or service. After you have done this, you will need to promote the site using article marketing, social media marketing, or other methods that are available. This is the part where you will be able to make money online.

You will be able to make money by getting others to buy the product or service that you are promoting. When they do, you will be given a commission for each sale that you make. You will be able to use this money to pay for advertising or other things that you may need. This is one of the best ways to make money online.

There are many different ways to make money online, and affiliate marketing is one of the easiest. It does not cost much to get started, and you can make money quickly.

How to Start Making Money Online – The Best Way

If you want to make money online, you have to get started. There are so many different ways to make money online that it can be confusing for beginners. One of the best ways to start making money online is through affiliate marketing. Affiliate marketing is where you promote someone else’s product and make a commission when a sale is made. There are several things you need to know before starting an affiliate program.

First, you need to find a product that has good reviews from other people. This will give you an idea of how well the product sells. If there are a lot of negative reviews, then you may want to reconsider promoting the product. The second thing you need to do is set up a website. You can do this free at sites like WordPress.com or Blogger.com. Once your website is set up, you will need to add content to it. Write about the product you are promoting. Include a link to the product. Then, drive traffic to your site by using social media sites such as Facebook, Twitter, LinkedIn, and Google+.

Once you have done these two things, you will need to create an affiliate link. An affiliate link is a link that directs customers to the product page. When someone clicks on your link, they will be taken to the product page. You will need to add the affiliate link to your website so that people can click on it. When someone clicks on your affiliate link, you will earn a commission if the person buys the product. Some companies will pay you up to 75% of the sale price. That means that you can make $75 per sale. The more people who click on your affiliate link, the more sales you will make. This is why you need to use social media sites. They help you drive traffic to your site.

The Ultimate Online Editing and Proofreading Checklist for Writers

The writing process is a chance to let creativity fly and tell a story with your own words.

Another, less glamorous part of the writing process is editing.

As you may know, proofreading is essential for any blog or ebook. It makes your work look professional, and without editing, it’s unclear to know how many mistakes or readability problems being published.

Remembering every single little grammar and editing rule is nonsense. While many become instincts over time, humans are known to make mistakes. That’s why we’ve created a checklist for you to use while editing so you have a point of reference while proofreading.

This list isn’t just about grammar rules; it also includes tips from topic selection, SEO, to promotion. Essentially, it can take you from beginning to the end of what you write.

editing and proofreading checklist graphicRead on for our complete editing and proofreading checklist — made with the content creator in mind.

The Content Creator’s Editing Checklist

In this checklist, we will go over nine sections, listed below.

Topics

We’ll start at the beginning with topics. Knowing which topic to write about can come from various places, but these tips will double check that what you’re writing about will resonate with your readers and have the chance to rock it with SEO.

Does this topic align with our content strategy? Will our readers/ buyer personas care about it?
 
Have we covered this topic comprehensively in the past? Will it add anything new and interesting amongst all the content clutter on the web? If both answers are yes, consider updating and republishing the original draft.
 
Can the angle be tweaked to be even more interesting?

Does this topic have SEO have high potential?

Is this topic relevant to the industry/timely?

Structure & Format

How do you structure your pieces? This section makes sure your content is formatted in the best way for readability. It also provides some room for checking consistency.

Is this the right format for the content? Does this topic work better as a longer form ebook? Or in a shorter form, like a listicle?
 
Is the flow of the content logical? Are the chapters/headers/ideas organized in an order that makes sense and naturally guides readers through the content?
 
Are paragraphs 2-3 sections long for readability?
 
Are your headers formatted consistently — not just within this piece of content? Are different header styles (H2 vs. H3 vs. H4) being used to properly denote content hierarchy?
 
Is the content comprehensive? Are all major points associated with the topic covered in the post?
 
Can you incorporate numbered lists and/or bullets to make it easier for readers to skim, scan, and identify important takeaways?
 
Are supporting images and visuals included where appropriate?
 
Are these visuals and images high quality and interesting? Have they been resized and compressed so keep page load time short?

Copy

We can’t have an editing checklist without a section to double-check your copy. These are little things to make sure the narrative of your writing is succinct and engaging, as well as minor grammar edits.

Is the content well-written? Is the writing interesting, entertaining, and easy to read?
 
Does the content tell a story?
 
Do the transitions make sense and flow well?
 
Is the grammar correct?

Does the introduction capture the reader’s attention? Is it interesting enough to get the reader to keep reading?
 
Does the intro tee up the rest of the content well and explain the value the reader will get out of reading it?

 
Are the headers keyword-optimized, compelling, and clear?

Does the tone of the writing align with the content being presented?
 
Does the content’s voice coincide with the overall voice of our content and company?
 
Yet, are we still allowing the writer’s individual writing personality to shine through?

Attribution

Any good editor makes sure he/she is giving credit where credit is due. Here’s what to think about.

Are statistics, data, quotes, ideas, etc. properly attributed to the original source with a link back?
 
Is the data interpreted correctly (i.e. not lost in translation) from the original source?
 
In any quotations, do we have the right spelling of the name and job title/company of the person quoted?
 
Are we actually allowed to use these photos/images? (Here’s a cautionary tale about internet copyright law.)

Title

Titles are the first exposure most of your readers get to your piece. How are you going to use that to your advantage? Go over some tips for the effectiveness of your title.

Is the title compelling and interesting enough to get people to click through and read on?
 
Does the title accurately reflect the content within? Avoid being overly sensational or bombastic.
 
Is the title brief and concise? (Tip: Keep in mind longer titles will get cut off in search engine results.)
Is the title keyword-conscious without being keyword-heavy and sacrificing user experience and clickthroughs ( see also the section about search engine optimization)?

Style Guide Alignment

Written style guides serve as the commonly acknowledged authority when questions of grammar, punctuation, and style come up in writing. A style guide answers questions like whether you use title case for article titles and headers; whether you capitalize the word internet; or whether you use the Oxford comma.

You can either adopt an already-established style guide, like the AP Stylebook, or create an in-house version that enables you to borrow from different schools of thought and address any nuances specific to your industry or company. The important thing is to be consistent across all content you publish. Here’s the main question you should ask yourself …

Does anything contradict our style guide? (Tip: If you don’t have a style guide, you can download HubSpot’s and customize it as you see fit.)

SEO

One of the most important parts of a post, SEO helps others and search engines find your piece. Are you doing all you can to boost that? Check your work below.

Have you done your keyword research to identify relevant keywords with which to optimize your content?
 
Did you optimize your content using on-page SEO best practices?

 
If it’s a blog post or web/landing page, is there a catchy, concise, and clear meta description to encourage clickthroughs in search engine results pages (SERPs)?
 
Are there relevant calls-to-action (CTAs) included where appropriate to encourage conversion into subscribers, leads, etc.?(Tip: Try the keyword-based conversion optimization method!)

Finishing Touches

You’re almost there. To make sure your post is excellent rather than mediocre, use this section to do a final run-through.

Are there internal links to other resources, landing pages, or blog articles that might be helpful to the reader (or improve your SEO)?
 
Were those links tested to confirm they work and send readers to the right place?
 
Is the content spell-checked?
 
Are any company names referenced spelled and styled correctly?
 
Does the content contain any sensitive or controversial information that we need to get anyone’s approval on before publishing (e.g. legal or PR department)?
 
Have any stats cited or quotes used been fact checked?
 
If it’s a blog post, is it tagged with the appropriate topic tags?
 
Was the publish date/time double-checked so we’re not accidentally scheduling for 8 p.m. instead of 8 a.m.? (It happens. We’ve done it.)
 
Are there opportunities to make the content more social (e.g. creating embed codes and adding Pinterest ‘Pin it’ buttons to proprietary images/infographics/visuals/charts, adding tweet links, social sharing buttons, etc.)?
 
Did we include examples (real or hypothetical) to illustrate our points?
 
Did we use data, statistics, and quotations to back up our points?
 
Are there other supporting elements that could enhance the content?

Content Promotion

Now that your piece is complete, you’ve gotta promote it. This section gives you different ideas of how to get your writing out there.

Have you promoted it on relevant social media channels?

 
Have you emailed it to subscribers, leads, and other relevant contacts?
 
Can you put some paid promotion behind it using paid platforms or via advertising options available by social media sites like Facebook and Twitter?
 
Can you syndicate it to other publishing platforms like LinkedIn Pulse or Medium to expose it to other audiences?
 
Writing is hard and editing isn’t that easy, either. Keeping this checklist saved or bookmarked is a resource to turn back to when you get stuck or need an extra check over your work.

How Often Should You (or Your Company) Blog? [New Data]

Starting a blog is tough. Thinking about what to post and how to promote it requires strategic planning. And will your content resonate with and delight your customers?

We haven’t even covered how often companies should post — a factor that can make or break even the greatest of content.

→ Download Now: 6 Free Blog Post Templates

You might be surprised to know that even though there’s a surplus of hard data about why blog posts are integral to marketing, there’s not much on the frequency of posting. This is because, well, it depends.

If ambiguity gets your heart racing, fear not. Here, we’ll offer suggestions and stats to help inform your decision.

If you’re a marketing team of one, don’t feel the need to constantly pump out content. If you do, you’ll probably find yourself getting burned out and releasing content that’s not beneficial to you or your audience.

Keeping a schedule when blogging is important for two reasons. First, it builds organic traffic. Next, it helps with brand awareness. We’ll get into why below.

Organic traffic

Blogging is important for SEO if you want to increase visits to your website. But, if you are already posting valuable content, it might benefit you to go back and update that content, especially if after a little while, you want to give certain posts a boost.

Blog post traffic is compounding, which means it gains organic results over time. This is why updating posts are important. This gives you more reads, more recognition, and possibly, more fans.

Brand awareness

Because Google can crawl every page of a website for SEO, every blog post you make has the chance to enhance not only optimization but awareness of your brand. For example, if you’re in the beauty industry and you publish high-quality posts about how to apply eyeliner or mascara, you have the opportunity to be seen in those Google search results.

To build brand loyalty, make sure you’re producing high-quality content. If you’re producing content with images, keywords, and industry-relevant content, you can increase your brand awareness.

So, blogging is still of high importance for brand discovery and building leads. If you’re trying to figure out the right publishing frequency for your team and your business, keep reading.

Blogging Frequency

Blogging frequency ultimately depends on what you aim to accomplish with your blog. So, let’s look at the basics of how often you should blog for what you aim to accomplish.

Organic traffic

If your main goal is to raise traffic numbers and bring clicks to your website and content, you want to post frequently. It’s ultimately up to you to determine what that schedule looks like.

As a small blog with a limited team, it can be difficult to brainstorm, create, and promote a new post every day. This is where planning comes in handy. When you’re coordinating your next product launch campaign, plan for blog posts in tandem, and set aside time to outline those posts.

Having the material outlined and organized before you begin writing saves you time. Because you want to publish as much as possible, think of content that will educate your readers. This can look different depending on the blog, but some blog ideas include industry how-tos, campaign round-ups, and listicles.

For more blog post ideas, check out this list of 101 ideas HubSpotters put together.

Brand awareness

When you’re focusing on building your brand, the key is to diversify content. Try to think of the ways blog posts can highlight your brand and help to define it. How can a blog post tell your audience who you are?

Because your focus will be on building a voice for your company, these posts don’t need to be published as frequently as a traffic-building agenda would demand. Instead, smaller businesses should try to fit these in once a week or so.

Building brand awareness gives you a chance to provide useful information to your target audience. Providing branded infographics or statistics about your industry that are branded are good ways to build loyalty.

Content can vary even further, from an “Employee of the month” post celebrating your team to an event recap of a recent company outing, or an infographic that explains your core values.

Below is a graphic that summarizes some goals to shoot for when thinking about blog frequency. Remember that updating posts with new information is a great way to build SEO, no matter the goal.

how often should you blog? graphic

With proper planning in place, the volume of blogs you produce may surprise you. We chose the soft goal of three to four times a week for smaller blogs focusing on organic traffic because blogging should be a priority if boosting clicks is the goal.

In 2019, HubSpot found that marketers who prioritize marketing efforts are 13x more likely to see positive ROI. Making blogging a serious portion of your day-to-day is hard work, but rewarding in that you may garner visits and leads.

Larger blogs with a few team members are able to increase volume but should be wary of burnout and over-saturation of search engine results. That’s why the goal is four to five times a week. This ensures new posts have time to gain traffic and updated posts are being boosted properly to round out your campaign goals.

Because content for brand awareness is more specialized and not as focused on gaining traffic, the frequency of blog posts is not as high. We recommend smaller, brand-awareness focused blogs post one to two times a week. While they may not perform as well as researched, traffic-focused content, they give a voice and holistic medium to your blog.

For blogs with more resources, it’s easier to up the frequency of brand awareness posts, especially because large blogs probably already have a decent amount of organic traffic. There’s more room to focus on content that grows a company’s brand and provide thought leadership.

Starting a blog and keeping it consistent can be really difficult, but there’s no exact science to it. Because of this, you can be flexible with how you maintain your blog, as long as you are sticking to your business goals.

Editor’s Note: This blog post was originally published in Nov. 2019 but updated for freshness in August 2020.

Originally published Aug 3, 2020 2:15:00 PM, updated August 03 2020

Topics:

Blogging

12 Great Examples That Prove the Power of Repurposing Content

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.

Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Continue reading “12 Great Examples That Prove the Power of Repurposing Content”